Retailer's Go-To Program

A "turn-key" solution for retailers to achieve high profits with minimal effort.  The program consists of customizable "state of the art"

merchandising displays coupled with excellent product lines, services, and guarantees.

Are you tired of being sold a bill of goods by the big knife and self-defense companies?  Remember that massive dinosaur display you bought on sale at the trade show. It lumbered into your store and flopped down on one of your choicest locations and then died a slow and agonizing death. You've tried to breathe life back into it several times. Like moving it to a better place in your store or putting on several sales.  All without much luck.  So, you've just resigned yourself to "putting up" with that dust collector until you have bleed down all that dead-inventory enough to toss it into the "dumpster of lost causes"!

Please don't feel too bad. We've all traveled down that road a time or two. But now, there is a way to "breaking the bonds" of poor performance and low expectations and start experiencing the "pure joy" of high volume knife and self-defense sales and profit!  Before revealing the "nitty-gritty" of how you can achieve this "state of nirvana," let me first introduce myself...My name is John Graves, but to all my customers, they call me "The Knife Guy." It's the guy that transformed their retail location in knife and self-defense selling powerhouses" overnight by utilizing over 40 years of the combined knife, self-defense, and retail expertise.  It was in those "retail trenches" that I discovered the following simple but powerful truths:

1. 95% of all knife and self-defense tool sales are "impulse-driven."

2. Customers primarily buy knives and self-defense tools to satisfy their "emotional needs."

3. Knives and self-defense tools sell the best in "high impulse channels."

4. Customers buy knives and self-defense tools more quickly when they can touch them.

5. Retailers and customers both expect solid guarantees and service.

6. The vast majority of knives and self-defense tools sold are under $200, with the average retail price being $55.

These simple truths kept driving me to locate a company that could help me achieve my profit goals. Well, none existed! All the big-name knife and self-defense companies and product distributors lived in the "retail past"…merchandising their products in "outdated displays" and "don't touch packaging" while providing limited product lines, services, and guarantees.

After coming up empty-handed, I decided to establish Red Duck Knives, a company that's driven to provide you not only the "products" your customers want, but the merchandising systems, guarantees, and services that'll ensure your financial success!

Program Details

  • A 60 Day "Total Satisfaction" Guarantee That Eliminates Risk Of Trying Us Out. If you're a new customer and not "totally satisfied" within 60 days of your purchase, call me for a "hassle-free" return... it's that easy! I'll even reimburse you for the return shipping. That is how confident I am about my program!
  • A 50% Gross Profit Margin Guarantee To Maximize Your Profitability. In today's turbulent and competitive retail environment, you need to be maximizing your profits at all times. My 50% margin is "heads and shoulders" above anyone else in the industry!
  • A 100% Trade Back Guarantee To Maintain Your Profitability.  You'll never lose money ever again on product defects, customer returns, or unsold inventory. You're refunded not only 100% of your wholesale cost but any shipping cost you've incurred returning these products. These refunds and reimbursements are automatically applied to your account as credits towards future purchases.
  • A Free Shipping Guarantee To Maximize Your Profits. I'll never ask you to pay for shipping products "to and from" your business!
  • A "Fresh Start" Initiative To Help You Achieve Success Regardless Of Your Past Experience. My program gives you the power to "break the bonds" of poor performance immediately! This initiative consists of "buying out" your existing "dead" inventory and replacing it with my high-performance products displayed in simple but proven merchandisers. Call me today for a free evaluation. What do you have to lose?
  • Sturdy Quality Knives And Self-Defense Tools At The Right Price And Profit. New and exciting products are regularly being evaluated and introduced into the sales "pipeline" throughout the year to keep your customers buying! Remember, 95% of customers buy knives and self-defense tools on impulse to satisfy their emotional needs such as power, strength, pride, happiness, and safety.  By introducing fresh and exciting products continuously, I will be able to keep your sales at "full throttle"!
  • Products & Displays "Customized" To Fit Your Store Layout And Profit Goals. You and I know that not all stores are created equal! That is why my program gives you the flexibility to select the products and displays that "best fit" your store layout and customer base. Check out the "How to select a display!" option at the top of any page of my website.
  • FREE "State Of The Art" Product Displays To Help You Achieve "Sales Nirvana." My displays convert lookers into buyers "at light speed" compared to traditional knife and self-defense displays.  My compact self-serve and non-self-serve displays "super optimize" your valuable counter/floor space and labor while maximizing your profits.  According to the National Retail Federation, the average "Gross Profit/Retail Square Foot" (GP/RSF) is $465.00/year. Traditional knife and self-defense company floor display takes up an average of 12 square feet (3' x 4') of space and generates around $1,550.00 in gross profit per year...or $129.00 of GP/RSF...On the other hand, my displays utilize, on the average, less than "one square foot" of a counter, shelf, or floor space and generate an average of $2,080 of GP/RSF. That's more than 4.5 times the national average and 16 times more than traditional displays.
  • Outstanding Knife & Self-Defense Merchandising Expertise You Deserve. We both know that success doesn't come easy. It takes time and knowledge! That's where my program comes into play. It instantly provides you with all the tools and expertise you'll need to be successful. Remember, 95% of all knife and self-defense tool sales are impulse you've got have the right products and merchandising tools at your finger-tips to keep stimulating your customers to buy "multiple times" during the year. Remember, people buy a lot of knives and self-defense tools during their lifetime, so don't underestimate your ability to turn a lot of inventory!
  • Exceptional Customer Support You Need To Be Successful. I am here when you need me. It's that simple! Just give me a call!  I absolutely "thrive" on providing you with all the knowledge and expertise you'll need to execute the most profitable retail program you'll ever experience. Also, I'll visit you at least two to three times a year to evaluate your progress and help you keep achieving your profit goals.
  • Promotional Marketing Programs To Keep Sales At Full Speed.  My promotions will allow you "special buys" on select knife and self-defense tool categories while increasing your gross profit margin!
  • Bar Code Labels To Maintain Your Margins and Inventory Control Goals. These labels help ensure that you're getting the correct "ring" at "checkout!  Also, I bar code per product category, not by individual products. This approach translates into significant savings in management-labor when it comes to setting up and maintaining my products in your Point of Sale system.
  • Retail Security Tags To Minimize Shrinkage. These optional magnetic tags help minimize your theft rate when utilizing an Acoustical Magnetic (AM) Loss Prevention System. When the dishonest folks see these tags, they think twice!




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